Services Built for Results
Strategy, planning, and oversight from a 20+ year media veteran — backed by a trusted team of execution specialists across every major channel.
Media Strategy & Planning
Every effective campaign starts with a sound strategy. I develop comprehensive media plans that align with your business objectives, define your target audience with precision, and map out the right mix of channels — then coordinate the right specialists to bring each element to life.
- Audience research & segmentation
- Channel mix recommendations
- Budget allocation & flighting
- SMART goal setting & KPI definition
- Competitive landscape analysis
Media Buying & Placement
Negotiating and placing media across traditional platforms with a focus on value, reach, and efficiency. For digital channels — including Google Ads, Local Service Ads, and paid social — I work alongside trusted specialists with decades of hands-on execution experience to ensure every dollar performs.
- Traditional media (TV, radio, print, OOH)
- Google Ads & Local Service Ads
- Paid social (Meta, Instagram, LinkedIn)
- Programmatic & CTV
- Audio & streaming advertising
Campaign Oversight & Optimization
I serve as the strategic lead across all active campaigns — coordinating execution specialists, monitoring performance, and ensuring every channel is working in concert. You get one point of contact who understands the full picture, not a siloed team managing pieces in isolation.
- Cross-channel performance monitoring
- Specialist team coordination
- Pacing & budget management
- Mid-flight optimization
- Unified reporting & analysis
Account Management & Consulting
For businesses that need a seasoned media strategist in their corner — without the overhead of a full agency. I evaluate proposals, audit existing media activity, and advise on decisions across the full channel mix, drawing on a network of specialists when execution support is needed.
- Vendor proposal review & evaluation
- Media audit & gap analysis
- Specialist network coordination
- Ongoing strategic advisory
- Internal team training & guidance
Strategy-Led. Specialist-Executed.
I don't work alone — and that's a deliberate advantage. I lead strategy and planning, then coordinate a trusted network of execution specialists who bring decades of hands-on experience in their respective channels. You get senior-level expertise across the board, without the agency overhead.
Media strategy, planning, budget allocation, channel mix, KPI definition, and campaign oversight. Your single point of contact and accountability.
Google Ads, Local Service Ads, and performance-driven search campaigns — managed by specialists with decades of hands-on platform experience.
Paid social across Meta, Instagram, LinkedIn, and more — executed by a team that lives and breathes social advertising at scale.
One strategy. The right specialists. Seamless coordination.
Channel Expertise
Deep fluency across every major media channel — so your strategy is never limited by what I know how to buy.
Digital
Display, search, and performance-driven digital placements
Social
Paid social across Facebook, Instagram, LinkedIn, and more
Traditional
TV, radio, print, and out-of-home advertising
Programmatic
Data-driven automated buying across premium inventory
Audio & Streaming
Podcast, streaming audio, and digital radio
CTV
Connected TV and over-the-top video advertising
How I Work
Every engagement starts with listening. I take the time to understand your business, your audience, and your goals — then build a strategy that determines exactly which channels, which specialists, and which approach will move the needle.
From there, I coordinate the right execution team, maintain oversight across every channel, and keep you informed with clear, consistent reporting — so you always know what's working and why.
Discovery
Understanding your business, goals, competitive landscape, and current media activity — before recommending a single channel or spending a single dollar.
Strategy & Planning
Developing a media plan with clear objectives, audience targeting, channel mix, and budget allocation. I define what success looks like and how we measure it.
Specialist Coordination
Matching each channel to the right execution specialist — Google Ads, social, traditional, programmatic — and briefing them with the strategy so execution stays aligned.
Oversight & Reporting
Monitoring performance across all channels, keeping specialists accountable, and reporting results back to you in plain language against the KPIs we defined together.
Ready to put these services to work?
Let's talk about your goals and build a media strategy that delivers.