Two Decades of Media. One Clear Focus.
Strategy built on experience. Results built on accountability.
The Background
With over 20 years in media planning, buying, sales, and account management, I've spent my career at the intersection of strategy and execution — helping businesses connect with the right audiences, on the right platforms, at the right time.
Nine years ago, I founded Lynch Media Consultants — and I've been running it ever since, serving a diverse roster of regional clients across industries. That experience sharpened everything: how to develop a media plan from scratch, how to manage vendor relationships, how to optimize campaigns in real time, and — most importantly — how to communicate clearly with clients throughout the process.
I understand how all the channels work together. Traditional and digital don't operate in silos — they're part of a single, coordinated strategy. My role is to see the full picture, define the right approach, and make sure every element is working toward the same goal.
For execution, I work alongside a trusted team of specialists — experts in Google Ads, Local Service Ads, social media, and more — who bring decades of hands-on platform experience. I lead the strategy and maintain oversight across every channel. They execute with precision. Together, we deliver results that neither of us could achieve alone.
"Streamlining messaging to reach the right audience at the right time — and guiding them from awareness to conversion to advocacy."
The principle behind every media plan I build.
Core Competencies
A skill set built over two decades — from strategy through oversight, across every major media channel.
Client Relationship Management
Building lasting partnerships grounded in clear communication, strategic alignment, and consistent delivery.
Media Strategy & Planning
Traditional and digital media plans crafted to move audiences through the full funnel — from awareness to conversion to advocacy.
Campaign Oversight & Optimization
Hands-on management of concurrent campaigns with rigorous attention to performance data, pacing, and real-time optimization.
High-Volume Project Management
Proven ability to manage multiple complex campaigns simultaneously without sacrificing quality, detail, or deadline adherence.
Audience Insights, SMART Goals & KPI Analysis
Data-informed planning rooted in audience behavior, measurable objectives, and transparent reporting tied to business outcomes.
Channel Fluency
A solid understanding of every major media channel — and how they work together within a comprehensive strategy. I know what each channel does best, where it fits in the funnel, and how to coordinate across all of them.
Let's build something that works.
If you're looking for a media strategist who can see the full picture and coordinate the right team to execute it — let's talk.